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29 Nov 2021

Bad SEO Tactics That Won’t Live to See 2022

Bad SEO tactics are not something uncommon or something new. Yes, it is a fact that it can surely destroy your rankings on Google.

Practices that are outdated, unethical, or are outside the Google webmaster guidelines boundaries are measured as bad, so the term ‘bad SEO.’ When SEO is optimizing your site for search engines, bad SEO can give the opposite results.

What Are Bad SEO Tactics That Spoil Your Rankings?

Bad SEO tactics proliferate & continue to haunt your search rankings, web pages, traffic, & conversions. It is the right time to lift your website & content out of the 4th, 5th search engine result pages to get with the times.

Don’t worry. Now you can easily catch up the modern SEO and significantly improve search visibility. Let’s look at some bad SEO tactics and also learn how to expel them from your website to improve your web presence.

Keyword Stuffing

Using the same word or generating phrases and using repeatedly is called keyword stuffing. Same keywords repetition over & over again, not for the reason that they are useful in the given text but because you are thought to optimize your content copy, is a bad SEO tactic.

It will not only disappoint your audience from interacting or content reading, but it is also a search engine-related signal that you are trying to operate their algorithms. Now Google has grown and become smarter & more advanced. Google advanced algorithms look complete this trick and rank sites accordingly.

If you are struggling to get more attention & rating without giving any value, the site will perform very poorly unhappily. Mentioning the right keywords in the description, title, paragraph, and more times naturally using in the text is enough.

keywords

Content Duplication

Your content should be original and unique. In a bad SEO case, you need to evade publishing your duplicate content on your site. For best SEO, Non-unique content is not good. The main reason is that if the same content is already on the search engine’s index, there is no reason to index the web page since it has no new anything to offer.

If you need to publish some duplicate content on your site because it is useful for your visitors or your business purpose, you should “no follow & no index” those pages so that they don’t harm your SEO.

Duplicate Content

Poor UX

Your site ranking is not only dependent on selected keywords & the links on the website. Also, the Usage Data is taken into account. The meaning of usage data is how users or customers interact with the website. Taking a high Bounce Rate means users don’t discover what the site declares it does, and accordingly, they leave. The search engine considers then that it has displayed something unrelated to the user searched words.

A website will not look trusting or credible if the structure & design are outdated. Using the default & basic designs is now the last thing. Now, developers and experts are adapting to the new change and latest trends.

Poor UX

Guest Posting for Links

Last year many people insisted that a safe & secure way to get more backlinks to your site was the guest posting. Guest posting is a great way to do this, but it can spoil your website rankings if done wrongly and cheaply. You can attain the post on high-quality sites relevant to your position not for link purposes but more recognition & exposure.

Daily publishing new content is the best SEO practice. But it is essential to keep a balance between content created from the site and content presented to the site in exchange for a link.

guest blogging

Invisible Text

Hiding the real link destination and displaying different page versions to crawlers and customers was a past SEO practice, but not anymore. Now, using this technique is a very bad practice.

You should keep one version for a page for both search engine users & crawlers and make sure that users can differentiate among site ads and content.

Invisible Text

Paid Links

Building a successful site or blog takes more time. It also requires a lot of patience & hard work to make the unique content and get valuable backlinks. If as an alternative to doing this you like better to take shortcuts. In the beginning, you may see short-term success but soon enough enormous failure.

Buying links of any kind is a bad practice. Something Google will also find out, and maybe you will end up dropping your rankings. Then you will need to try more & harder to get something good online.

Paid Links

A Lot of Ads on the Head

Yes, that is a bad SEO for Google punishes those websites with a lot of ads at the above part of a page that is visible on the top without scrolling. If you rapidly see a reduction in traffic, you should quickly check this if you are affected by the page layout algorithm.

ADS

Not Using Google Webmaster Tools

To establish the best communication with webmasters, Google developed many webmaster tools. There is information ton you can get for your website. A lot of tools will help you to recognize how to improve the SEO and Google rankings.  You should check for crawl errors, bad links, duplicate descriptions and titles, and much more.

Google Webmaster Tools

Having More Outgoing Links

It is not just the incoming links that can harm your site but also the more w outgoing links. Websites with many outgoing links without ‘no-follow tags’ can be measured as paid directories or link farms. Overall, you should not follow any kinds of links in comments, ads, and sites that you do not trustfully.

outgoing links

Unavailable or Slow Websites

Your site should load time is less than 4 to 5 seconds and be available all the time. Anything that does not comply with the above rules is considered bad SEO practice by me.

A good hosting supplier is essential for having full-time availability. And modern software such as WordPress will help you build fast sites that are loading within the accepted range..

slow website

Conclusion

Nowadays, the main question is what is important for the success of a website. The best way is to follow good SEO practices that are right, based on Google criteria, and up to date with the modern ranking algorithms development.

A successful strategy of SEO works as well today as it will in 2022. It is important to keep an eye on the latest trends & tactics. It would be best if you did not ever take things too risky. Practices of the past strategies like cloaking, keyword stuffing, massive link building, & banner stuffing are past techniques and should be avoided.

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